Case Study / 03

Borago

Brand / Object Concept System

A rebranding case for a cafe and floral space where identity, signage, material atmosphere and brand applications are gathered into one presentation system.

Concept
Identity
Signage
Applications

Facade and signage presentation visualization. This image is not presented as a documentary photograph of a built object.

Project overview

A botanical identity shaped for a cafe, flowers and memory.

Borago is built around the feeling of borage: a natural, tactile, slightly nostalgic world where cafe, flowers and discovery can meet without becoming decorative noise.

The page uses confirmed case materials, technical signage layouts, brand applications and presentation visualizations. It does not claim documentary photographs of a completed interior, facade or produced merchandise.

Task

Turn a name and sign into a usable brand environment.

The work was not only to draw a logo, but to connect positioning, naming, identity, signage logic, presentation materials and digital framing into one calm system.

Concept

Cafe with the taste of grass, memories and discoveries.

Positioning

A warm botanical cafe and floral space, not a generic coffee identity.

GVA role

Concept, positioning, naming, identity, logo, signage, brand applications, landing and project presentation.

Boundary

Interior images are application context and presentation visualization, not a promise of full-service interior design.

Concept

A tactile mood before the graphic system.

The visual language starts from herbs, natural light, rustic textures and botanical memory. These mood images support the direction and are not shown as documentary Borago photography.

Borago moodboard image with fresh herbs — Moodboard: fresh herbs and botanical memory.

Borago moodboard image with natural light — Moodboard: calm natural light.

Borago moodboard image with rustic textures — Moodboard: rustic material texture.

Borago moodboard image with botanical still life — Moodboard: still life and botanical atmosphere.

Identity

The leaf mark becomes the centre of the system.

The confirmed colour logo is used as the primary identity component. The monochrome silhouette is shown only as an additional adaptation for controlled applications.

Primary colour logo preview from the prepared case package.

Monochrome logo adaptation, shown as an auxiliary version.

Signage

The identity moves from flat mark to exterior object.

The signage material explains how the logo and wordmark can become a facade composition and a round exterior sign. These are presentation visualizations and technical layouts, not documentary photos of installation.

Borago signage perspective presentation visualization — Perspective signage visualization used as the leading image of this section.

Borago round exterior sign presentation visualization — Round exterior sign close-up, shown as a presentation render.

Borago signage overview with dimensions — Overview scheme with dimensions and placement logic.

Technical development

From visual direction to signage specification.

Selected pages from the signage brief show facade placement, construction logic, dimensional drawings and specification. Only selected pages are shown, not the full PDF dump.

Borago signage technical brief facade page — Technical brief: facade placement page.

Borago signage technical brief overview page — Technical brief: signage overview page.

Technical brief: main wordmark dimensions.

Borago round sign dimensions page — Technical brief: round sign dimensions.

Borago signage specification table page — Technical brief: specification table.

Interior context

Space as application context, not proof of a built interior.

The two interior views show how the brand atmosphere may behave in space. They are used as project visualizations and should not be read as documentary photographs.

Borago interior concept visualization with central composition — Interior concept visualization: general atmosphere and spatial rhythm.

Borago interior concept visualization with alternative perspective — Interior concept visualization: alternative view and brand context.

Brand applications

A small family of carriers, kept proportional.

The apron is the strongest application material. The t-shirt, cup, packaging and stickers are shown more compactly as supporting mockups. Business card and menu materials are not published here because contacts, address, dishes and prices require confirmation.

Apron mockup, primary application material.

T-shirt mockup, supporting application.

Cup mockup, compact supporting material.

Packaging mockup, compact supporting material.

Sticker mockup, compact supporting material.

Result

A brand-object presentation system.

Borago remains a secondary proof system for GVA: it demonstrates how concept, identity, signage, applications and project presentation can be aligned without turning GVA into a broad interior studio.

Confirmed

Concept, positioning, naming, identity, logo, signage, brand applications, landing and project presentation.

Not claimed

No documentary proof of completed facade, interior, produced signage or merchandise is stated on this page.

Borago brandbook opening page — Brandbook opening page.

Borago brandbook philosophy page — Brandbook philosophy page.

Borago brandbook identity page — Identity and palette page.

Borago brandbook mockups page — Application mockups page.

Borago brandbook uniform and applications page — Uniform and application page.

Next step

Discuss a brand-object system.

Start with the idea, sign, material mood or visual direction. GVA will help connect the brand to a clearer object and presentation system.

Discuss an idea